How To Create A Blog With Affiliate Links

New great question about {$KEYWORD}
A friend of mine proposed I start a blog and he be the web developer. What’s a reasonable split for profits?
I have no idea how much time it takes to write a blog versus creating, maintaining, and editing it (keeping up with and implementing the latest developments in internet technology and the blogosphere). My friend says he has 10 years of experience with web development and could provide all of the “internet marketing, e-commerce, blogging, search engine optimization, web application development, social networking, social media optimization, graphic design, interface design, copywriting, etc.” He proposed splitting the profits from ads, affiliate links, etc. 50/50 and letting me keep 100% of the profits I get from referrals for my private counseling business, but 50/50 feels too high. What do you think is a reasonable percentage split of profits? Would you recommend splitting profits, or having some other business model (flat fee, hourly pay, etc.)? And any suggestions on how to fashion a prearranged buyout agreement in case we decide to split ways in the future so I can retain the site?
It’s cute that you think you’re going to make money from your blog.
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